An approachable and clean brand identity for a company offering HR training and consulting.
ERC has been partnering with companies in Ohio and across the country for over 100 years. The company has been a resource to organizations in need of HR and leadership guidance. ERC works to help companies create great work environments for their employees.
As a company focused on human resources, ERC's brand must feel both professional and approachable. Lifestyle photography and a gem-toned palette add some playfulness and liveliness to the clean-lined brand.
